Sungwon(Jude) Song
Consumer Marketing Professional
I'm a result-driven marketing professional with 7+ years of experience in consumer marketing for IT / mobile app industry. I spearheaded the growth of a group communicatoin platform from 150k MAU to 5 million MAU as a marketing manager.
I also have an experience as sales representative in a multi-national pharmateutical company where I sold 6 prescription drugs to local clinics and general hospitals in 5 cities of South Korea. Even in my 1st year, I hit my sales goal by maintaining all major accounts and adding new ones to my territory.
Professional Experience
NAVER BAND Inc.
Marketing Manager for the BAND app
Los Angeles, CA
2017 - Current
BAND is a group communication app that serves over 20 million users worldwide.
As a marketing manager, I plan and execute both consumer marketing and GTM campaigns. After joining the team, I've helped BAND to grow from 150K users to a product that connects over 5 million users.
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I've spearheaded the growth of BAND through consumer marketing that increases user loyalty and referral, affiliate marketing which I planned/executed various campaigns with national organizations such as NFHS, USA Wrestling, AYSO, and more, and organized exhibition in over 80 conferences/clinics/tradeshows as a part of a GTM strategy.
Abbott Korea
Marketing / Sales Representative
Seoul, South Korea
2014 - 2017
I first joined Abbott as a marketing specialist and developed promotional materials for prescription drugs. 2 years after working as an office staff, I wanted to experience the field and learn one of the most essential skills of a marketer: sales. I went door-to-door to generate leads and make new clients, and managed 50+ clinics and 10 community hospitals. I hit the target for two consecutive quarters, and decided to move on to pursue my passion in the IT industry.
Hankook Research
Market Research Specialist
Seoul, South Korea
2014-2014
Hankook research is the leading research company in South Korea. I worked at a division that provides market insights and product development direction to clients such as Samsung Electronics and LG. This was a great opportunity for me to learn about quantitative / qualitative research methods, how to design research projects, how to analyze data, and shape my arguments based on findings.
GTxcel
Account Manager
Berkeley, CA
2012-2013
GTxcel provides an online publishing software for local magainze publishers.
As an account manager for the "Top of the Town" product that provided a digital/SMS marketing solutions to over 150 small-to-mid sized business advertisers, I developed listing pages, planned/executed SMS marketing campaigns and messages that increased foot traffic to their businesses.
Education
University of California, Berkeley
B.A. in Media Studies
Berkeley, CA
Graduated in 2012
Fun Facts
Guitarlist
Since 2002
As a huge fan of classic rock, I can play the full tracks of "Back in Black" album by AC/DC for the both 1st and 2nd electronic guitar parts. I was a founding member of "b_lank" band in my high school, which now has 12 years of tradition. And of course, I can play and sing "Hey Jude."
Army of R.O.K
2005-2007
I served my country for 2 years. Although it was a mandatory service, I proudly serve my country by supporting the combat strategy officer and honorary discharged in 2007.
Retired League of Legends Platinum Tier Player
2015-2018
I spilled my blood and sweat in summoner's rift and maintained my platinum tier (top 2.7%) for 4 years. I'm now retired from LoL.
Husband & Father
2023-
I'm blessed with having the best woman in the world as my wife and the sweetest girl as my daughter. I live in a small town in Marina, CA with my family.